Xponential+ Media

The Best in Boutique Fitness

Xponential Fitness is the curator of leading brands across every vertical in the boutique fitness industry including Pilates, barre, cycling, rowing, dance, yoga, running, stretching, boxing, and functional training. Recognized by Fast Company’s list of Most Influential Wellness Companies, Xponential Fitness is the fastest growing boutique fitness franchise with thousands of studios worldwide.

Our Why


Designed to be accessible anywhere, anytime, across all mobile and desktop platforms. Each workout is curated toward an on-the-go lifestyle, so customers can experience the best streaming workouts wherever they go.


Built for a savvy consumer who prioritizes a quality workout experience. Xponential+ delivers extraordinary value to its customers through its compelling and versatile workouts.


Created by the experts behind Xponential Fitness’ world-class studios, each workout is designed to deliver long-lasting, measurable results for consumers to achieve their goals.

Our Logo

X+ Primary Lockup

Primary | Long Form

Our primary long form logo maintains the exact scale of our ‘X+’ primary logo, with the remainder of the ‘Xponential’ added. This logo is used for educational purposes and circumstances when there needs to be more than ‘X+’ for proper brand recognition.

X+ Submark

X+ Submark

Our logo is a well-balanced mark, meant to be simple. We use it across all mediums, in patterns and as a design element. Our ‘+’ symbol is simple straight lines built from the exact height of the negative area on the Xponential ‘X’ symbol.

Logo Clearspaces

When using our logo on any applications, please be aware of the spacing guidelines. It’s important to make sure our logo is clear, legible, and not interfering with any other elements.

Icon Over White
Icon Over Color
Icon Over BG


Less Black


X+ Digital Blue




A Little Grey




more grey






Arco was chosen for the primary typeface as a modern, consistent, and highly readable font across all digital devices.

We chose a clean, contemporary sans-serif typeface that’s understated yet versatile with eight different weights. Arco’s design allows it to be legible across all of our chosen text styles, from headlines to sub-copy and button text.

Chosen type treatment aided us in creating a cohesive in-app experience that complements (without detracting from) the XPASS brand and sub-consciously boost brand perception.

Download Arco perpetuo Pro font

Arco Perpetuo Pro

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Brand Assets
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User Interface